Research-led experimentation

Find and pull your biggest growth leverswith experimentation.

We run your CRO operation—from research and prioritization to implementation, measurement, and analysis.

How we find CRO breakthroughsagain and again.

Partner evidence

Trusted to turn uncertainty into progress.

You will get Funnel Optimization Assessment & Recommendations List (CRO Audit)Feb 14, 2024 - Feb 19, 2024

Great experience working with Iman! Super responsive, professional and helpful. 10/10 recommend!

E-Commerce Store Analytics, CRO & A/B testingJun 6, 2024 - Dec 19, 2024

Iman provided quality test ideas and was proactive in delivering updates on their progress. During his time with us we saw an increase in our conversion rate as well as more stable conversion with less fluctuation.

Marketing and conversion rate optimization consultationFeb 19, 2024 - May 14, 2024

Great to work with Iman, professional and communicative, he's your go to expert for conversion optimisation!

Need a Conversion Rate Optimization Expert - 1 hour Consultation - Quick JobMar 12, 2024 - Mar 16, 2024

Iman was of great help over a consultation call regarding CRO. I got a ton of clarity after speaking with him and he had a lot of patience walking me through the answers I needed help with. I'd highly recommend him for anyone looking for CRO help and a strong communicator.

PostHog & Analytics ExpertFeb 11, 2024 - Jun 8, 2025

Working with Iman felt like having an additional team member—reliable, trustworthy, and fully accountable. He is extremely skilled, with a deep understanding of the technical requirements behind creative concepts and how to bring them to life effectively. While his focus is on development, he shows great awareness of how technical execution supports creative goals. His English is fluent, and his response time is excellent. Iman takes full ownership of tasks and proactively suggests improvements to enhance the end result, all while respecting the agreed budget and deadlines. We highly recommend him and will definitely reach out to him for future projects as they arise. Thanks Iman, all the best!

Conversion Rate Optimization For Coaching BusinessSep 30, 2024 - Feb 18, 2025

Working with Iman has been an incredible experience for us. We brought him on to help optimize our conversion rates, implement more precise tracking systems, and handle a lot of the more technical backend work in our funnels. To say Iman and his team went above and beyond would be an understatement. First off, Iman really, really knows his stuff. We work with a lot of freelancers, but Iman and his team operate on a completely different level. He brings an insane level of expertise to the table and always takes the time to ensure everyone understands what's happening behind the scenes. His speed of implementation and work ethic are also unreal. When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. That kind of work has been invaluable for us. Beyond his technical skills, Iman is incredibly easy to work with. He's proactive, efficient, and genuinely cares about the success of the projects he takes on. He goes above and beyond every single time, and his attitude makes him a real joy to collaborate with. Overall, Iman is a guy who does exactly what he says he's going to do 100% of the time, and then goes the extra mile. When it comes to CRO, analytics, and pretty much ANYTHING related to the technical side of funnel optimization, you simply won't find anyone better than Iman!

Conversion Rate Optimization / PostHog PROApr 3, 2024 - Aug 3, 2024

Iman was a pleasure to work with. He has deep technical expertise and knowledge, and is able to operate at the high velocity required in a startup environment. We'll work with him again, and highly recommend him

Course Marketing Funnel ManagerDec 11, 2023 - Jan 30, 2024

Hire this guy TODAY! I initially connected with Iman in regard to creating a funnel for me but his role evolved into a consulting capacity. He really went above and beyond, making himself available on an on-going basis, providing incredible insights and additional documents and just over delivering on my ask. I HIGHLY recommend him and think hes a fantastic contractor to work with. 5 stars!

We're a SaaS company. Got Google Analytics + Posthog. Need help in setting up conversion rate.Feb 7, 2024 - Feb 8, 2024

Iman has gone the extra mile - and even beyond that. He's super super patient, but knows all his stuff about Posthog, A/B testing, CVR and I feel like I've only scratched the surface. But leave that aside - many people know a lot. Iman's attitude is what really made the difference for us. This much professionalism can trump sometimes even skill - but Iman's got both. Already discussing a further contract, so I highly recommend him.

We're a SaaS company. Got Google Analytics + Posthog. Need help in setting up conversion rate.Feb 7, 2024 - Feb 8, 2024

Iman has gone the extra mile - and even beyond that. He's super super patient, but knows all his stuff about Posthog, A/B testing, CVR and I feel like I've only scratched the surface. But leave that aside - many people know a lot. Iman's attitude is what really made the difference for us. This much professionalism can trump sometimes even skill - but Iman's got both. Already discussing a further contract, so I highly recommend him.

Course Marketing Funnel ManagerDec 11, 2023 - Jan 30, 2024

Hire this guy TODAY! I initially connected with Iman in regard to creating a funnel for me but his role evolved into a consulting capacity. He really went above and beyond, making himself available on an on-going basis, providing incredible insights and additional documents and just over delivering on my ask. I HIGHLY recommend him and think hes a fantastic contractor to work with. 5 stars!

Conversion Rate Optimization / PostHog PROApr 3, 2024 - Aug 3, 2024

Iman was a pleasure to work with. He has deep technical expertise and knowledge, and is able to operate at the high velocity required in a startup environment. We'll work with him again, and highly recommend him

Conversion Rate Optimization For Coaching BusinessSep 30, 2024 - Feb 18, 2025

Working with Iman has been an incredible experience for us. We brought him on to help optimize our conversion rates, implement more precise tracking systems, and handle a lot of the more technical backend work in our funnels. To say Iman and his team went above and beyond would be an understatement. First off, Iman really, really knows his stuff. We work with a lot of freelancers, but Iman and his team operate on a completely different level. He brings an insane level of expertise to the table and always takes the time to ensure everyone understands what's happening behind the scenes. His speed of implementation and work ethic are also unreal. When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. That kind of work has been invaluable for us. Beyond his technical skills, Iman is incredibly easy to work with. He's proactive, efficient, and genuinely cares about the success of the projects he takes on. He goes above and beyond every single time, and his attitude makes him a real joy to collaborate with. Overall, Iman is a guy who does exactly what he says he's going to do 100% of the time, and then goes the extra mile. When it comes to CRO, analytics, and pretty much ANYTHING related to the technical side of funnel optimization, you simply won't find anyone better than Iman!

PostHog & Analytics ExpertFeb 11, 2024 - Jun 8, 2025

Working with Iman felt like having an additional team member—reliable, trustworthy, and fully accountable. He is extremely skilled, with a deep understanding of the technical requirements behind creative concepts and how to bring them to life effectively. While his focus is on development, he shows great awareness of how technical execution supports creative goals. His English is fluent, and his response time is excellent. Iman takes full ownership of tasks and proactively suggests improvements to enhance the end result, all while respecting the agreed budget and deadlines. We highly recommend him and will definitely reach out to him for future projects as they arise. Thanks Iman, all the best!

Need a Conversion Rate Optimization Expert - 1 hour Consultation - Quick JobMar 12, 2024 - Mar 16, 2024

Iman was of great help over a consultation call regarding CRO. I got a ton of clarity after speaking with him and he had a lot of patience walking me through the answers I needed help with. I'd highly recommend him for anyone looking for CRO help and a strong communicator.

Marketing and conversion rate optimization consultationFeb 19, 2024 - May 14, 2024

Great to work with Iman, professional and communicative, he's your go to expert for conversion optimisation!

E-Commerce Store Analytics, CRO & A/B testingJun 6, 2024 - Dec 19, 2024

Iman provided quality test ideas and was proactive in delivering updates on their progress. During his time with us we saw an increase in our conversion rate as well as more stable conversion with less fluctuation.

You will get Funnel Optimization Assessment & Recommendations List (CRO Audit)Feb 14, 2024 - Feb 19, 2024

Great experience working with Iman! Super responsive, professional and helpful. 10/10 recommend!

The people behind the practice

Strategy and systems,working as one.

Iman Nazari

Co-founder · Strategy & experimentation

Iman Nazari

Iman connects technology, business, and human behavior. He translates user psychology, product reality, and commercial goals into decisions that improve performance—with clean measurement and experiments that produce learning, not noise.

Moein Heshmati

Co-founder · Data systems & engineering

Moein Heshmati

Moein turns complexity into order. He architects the tracking, reporting, and deployment systems behind the work, ensuring every insight rests on verified data and every result can be reproduced.

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